Dropcause sends a one-click cancellation survey the moment a customer churns — then tells you which ones are worth chasing and sends the win-back emails for you.
Connects to Stripe in 2 minutes. No engineering required.
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The problem
A customer cancels. Stripe sends you a notification. You have no idea why — and no plan to win them back. That MRR is just gone.
How it works
OAuth connection in under two minutes. No code, no webhooks to configure manually. Just authorise and go.
One-click cancellation survey sent automatically the moment a customer churns. Choose your reasons, add a free text field.
Dashboard shows churn reasons ranked by MRR impact and which customers to chase first.
Automated win-back sequences triggered by cancellation reason. Revenue recovered on autopilot.
Win-back sequences
When a customer gives a reason, Dropcause triggers a personalised win-back sequence tailored to what they said. "Too expensive" gets a different message than "missing a feature."
And for the customers who never replied to the survey at all? There's a separate sequence for them too.
All automated. All running without you.
Offer a pause or downgrade — before they forget you exist.
Tell them it's on the roadmap. Or that there's a workaround. Or ask what they actually need.
A separate nurture sequence. Keep the door open.
Features
One-click OAuth connection. No webhook setup, no API keys to copy. Just authorise and go.
Exit emails fire the moment a subscription cancels. Nothing for you to trigger or remember.
Edit the cancellation reasons in the survey to match your product and customers.
Reason breakdown, MRR lost over time, and a full cancellation history. Tells you what to fix, not just what happened.
Customers can add context beyond the one-click reason. You see all of it in the dashboard.
Automated email sequences triggered by cancellation reason — including customers who never replied.
Download your full cancellation history at any time.
Send surveys from your own domain via Resend. No dropcause.com in sight.
Pricing
All features on every plan. No contracts. Cancel anytime.
60-day guarantee. If you don't recover at least one cancelled customer in your first 60 days, we'll refund your first month. No questions asked.
Free plan available · Cancel anytime
FAQ
Via Stripe OAuth — you click Connect Stripe, authorise on Stripe's site, and you're done. No webhook setup, no API keys to copy. Takes about 30 seconds.
One-click surveys sent within minutes of cancellation get significantly higher response rates than traditional exit surveys. There's no form to fill — the customer just taps a reason. Lower friction, more data.
Within minutes of cancellation, Dropcause automatically sends a branded one-click survey email. Their reason is logged to your dashboard. You don't have to do anything.
Cancellations where the stated reason suggests the customer could have been retained — things like "too expensive", "missing a feature", "not using it enough". Dropcause tags these automatically and calculates the total MRR opportunity.
Yes. Connect your Resend account in settings and surveys will send from your own email address. Otherwise they'll send from hello@dropcause.com.
Any Stripe subscription — monthly, annual, usage-based, seat-based. If a subscription cancellation fires a webhook, Dropcause catches it.
Your data is retained for 30 days after cancellation. You can export everything as a CSV before you leave.
Connect Stripe. Know why they left. Win some back.
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